Time Sensitive! Open Immediately!
Long before the Wacky World Web, it was the U.S. Postal service that faithfully delivered the email equivalent of spam: Junk Mail. Most of them had these infamous words: Time Sensitive, Open Immediately. Oh my gosh! We better open that letter up or we are going to miss out on something absolutely fantastic; so wonderful that if we don’t open it up our lives will somehow be less fantastic and wonderful. Hopefully no one feels that way. This type of Snail Mail has a special location for it: We call it File 13. For the pitiful souls who do not know the meaning of File 13, I’ll explain it to you: It’s the trash can!
And once it is placed in File 13, no one wakes up in the middle of the night rummaging through File 13 to find that piece of mail and see what…
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